Web Analytics Toolkit


Grab the Toolkit Now

It's time to prove the power of earned media 

Are you using the data your PR has earned? Our toolkit is your all-in-one resource for leveraging web analytics to craft pitches & impactful stories that drive business results.


  • Actionable reporting - Align your goals and metrics with what the C-Suite tracks
  • Get your pitch noticed - Fuel your influencer identification and targeted outreach with analytics
  • Optimize content - Use data to identify the media coverage with the highest ROI


  • The strategic Measuring PR Impact Cheat Sheet outlines a framework to organize the real, actionable metrics and data insights when forming your earned media strategy.
  • Our Web Analytics Webinar dives into leveraging the right metrics and those most relevant to fuel the business goals of the C-suite.
  • The popular Everything a PR Pro Needs to Know about Google Analytics eBook details everything from GA setup & best practices to measuring your impact without a backlink!

Web analytics isn't just for marketing. Grab the toolkit to start executing a data-driven PR strategy today. 

Just a Few of Our Customers

  • google-svg-logo-white.svg
  • patagonia-svg-logo-white-1.svg
  • stuart-weitzman-svg-logo-white.svg
  • Marriott
  • bbc-america-svg-logo-white.svg