Enjoy your on-demand webinar below!
The Rising Trust of Earned Media
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- Integrating into marketing campaigns - PR is the catalyst for digital change & tech is integral in solidifying PR's place in the marketing mix
- Earned media: Back in the spotlight - In addition to showing volume of output, add metrics showing PR's impact on sales
- The marketing trust crisis- Use the metrics best for benchmarking, tracking both business and brand impact, and join the marketing attribution conversation
- The CMO perspective: Earned media’s real value - Align your goals with the C-Suite & to further their investment and trust in earned media