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The Rising Trust of Earned Media



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What's Covered

  • Integrating into marketing campaigns - PR is the catalyst for digital change & tech is integral in solidifying PR's place in the marketing mix
  • Earned media: Back in the spotlight -  In addition to showing volume of output, add metrics showing PR's impact on sales
  • The marketing trust crisis- Use the metrics best for benchmarking, tracking both business and brand impact, and join the marketing attribution conversation
  • The CMO perspective: Earned media’s real value - Align your goals with the C-Suite & to further their investment and trust in earned media


What are my next steps?

 Request a customized demo for your organization today!