Please enjoy the webinar below!
Inbound PR: Proving Total Impact
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Top 4 Takeaways
Use the metrics best for benchmarking, tracking both business & brand impact, & join the marketing attribution conversation
PR is the catalyst for digital change & tech is integral in solidifying PR's place in the marketing mix
In addition to showing volume of output, add metrics showing PR's impact on sales, relationships, and more
Align your goals with the C-Suite & to further their investment and trust in earned media