TrendKite is changing the way OpenStack's board views PR
Lauren Sell is the Director of Marketing for OpenStack, a 9,500 member organization responsible for promoting the development, distribution, and adoption of the OpenStack cloud operating system.
OpenStack was looking for an innovative way to increase their press coverage and to showcase the results of their marketing and communications efforts to their board.
TrendKite provided OpenStack with beautiful, customized, qualitative media analysis reports that analyzed industry trends, overall press activity, and market opportunities. TrendKite worked with OpenStack consultatively to ensure the reports were exactly what OpenStack’s board was looking for in terms of both measurement and analysis.
OpenStack increased press coverage 68% from Q4 2012 to Q3 2013 and was the clear market leader in the open cloud computing conversation landscape. TrendKite’s media analysis reports were used to successfully showcase OpenStack’s success to their board consisting of leaders from companies like Rackspace, IBM, HP, AT&T, Dell, Cisco, and Yahoo!.