Marketing Advertising Technology
Transform your marketing with MADTECH from Cision
Technology – and the data it enables – has fundamentally and forever changed advertising and marketing. The lines between advertising and marketing have blurred, and the highest-performance companies have a fully integrated MADTECH stack that enables them to better understand their audiences and optimize their efforts across channels.
With the Cision Communications Cloud, you can finally smash the silos between your paid, organic, and earned media to truly integrate your marketing, advertising and communications efforts. With Cision MADTECH you can:
- Integrate and understand the actual audiences reading earned media about you, your competitors or your industry
- Track from read impressions to conversion and even purchase to completely attribute the value of earned media mentions
- Identify, segment and activate audiences based on what they’re reading
- Integrate IDs into your Marketing Automation and Advertising technology stacks