Scaling Trust & Influence in a Digital World
Crises happen. Respond better with the TrendKite Digital PR Platform.
- Proactively monitor topics and set up Spike Alerts and Real-Time Alerts so you know when an issue, a company executive, or a competitor's coverage is outside of normal
- Instantly track emerging topics and potential issues to respond to early, before they become a full-blown crisis
- Develop segmented crisis response journalist and influencer lists based on interest, topics covered, and audience insights
Creating your marketing and communications strategy requires a firm grasp of your competitors, the current messaging landscape and the key influencers that drive the narrative. TrendKite is a fully integrated Digital PR solution that extends across all media so you can confidently deliver audience and market insights, historical perspectives, and competitive intelligence that communicates the full story of your market, customers, and partners.
Twitter research says that nearly 40% of users have made a purchase after seeing a Tweet by an influencer. Tap into the power of influencer marketing with TrendKite Influencer Management, the largest influencer database in the world.
- Identify and activate the influencers and micro-influencers that matter most to your business from more than 700 Million influencers across more than 100 social networks
- Create targeted segments and run compelling customized campaigns that resonate with your key audiences
- Report on the impact with fully integrated social and earned media intelligence
Digital PR Strategy
Public relations is constantly adapting, and now we enter the new era of Digital PR, where all of your strategies intersect— traditional public relations with social media, influencer marketing, and digital strategy. Learn to capitalize on the CMO language of results-driven PR strategy, including:
- AI-driven media analytics and journalist outreach, influencer management, and social intelligence in one customizable place
- Measure: brand impact in the marketplace of ideas, digital impact across your web properties, and bottom-line impact on sales
- Integrate the impact of earned coverage into the marketing mix, scaling third-party credibility across paid, owned, and shared channels