TrendKite is giving Simpson University the data they need to create content that matters
Mark Wood is the Director of Marketing and Communications for Simpson University, a private liberal arts university in Redding, California.
Simpson University was looking for an innovative way to find channels to engage readers to build brand awareness and for an easier way to analyze Simpson University’s press coverage.
TrendKite is providing Simpson University with a weekly snapshot report showcasing the top influencers, journalists, quotes, and institutional themes so they can create better, more targeted thought leadership pieces. TrendKite is also delivering customized media analysis reports that analyze Simpson University’s overall press coverage and also display qualitative observations based on that coverage.