Quality PR content can drastically improve search rankings for your website. Search technologies have evolved, digital marketing now needs high value earned media placements from PR to maintain search rankings and drive visitors to the website.
You might already be influencing SEO if you’re interacting with influencers, journalists, and bloggers or getting publications to link to your website in articles about your brand. It's time PR pros start thinking like SEO managers. By leveraging the SEO best practices in this eBook, you can align with PR efforts with SEO strategies to increase the impact of earned media and prove ROI.
Download the eBook “The What, Why & How of SEO Driven PR” to learn:
- Background on Why SEO Needs PR
- How to Speak the Language of SEO
- PR Strategies to Drive SEO Results
- Best KPIs to Report PR’s Impact on SEO