“Using TrendKite has helped us create a complete picture of all our print and digital coverage about Greenville, SC. It has never been easier to hone in on the highest quality coverage.”
Driving More Awareness and Tourism Revenue
Since tourism is one of the biggest revenue generators for the Greenville community, the marketing and communications team needed more insight into the value of their PR efforts. The team could no longer rely on fragmented software applications and needed a more comprehensive solution.
Taryn Scher - TK Public Relations
Honing in on the Highest Quality Coverage
The team selected TrendKite to unify their digital, print, and broadcast monitoring needs into a single platform. The platform's ease of use allows them to zero in on first-rate coverage across these mediums, which they share across the organization and with strategic partners.
“Using TrendKite has helped us create a complete picture of all our print and digital coverage about Greenville, SC. It has never been easier to hone in on the highest quality coverage and those buzz-worthy articles that have been shared over and over again on social media. It gives us lots of great press to share in a newsletter format with all of our stakeholders.”
Stephanie Thorn - Leisure Travel Marketing Manager
Discovering Unexpected Media Content
One of the team's favorite capabilities is the ability to drill into their brand coverage by geographic region. They've discovered influential, unsolicited featured mentions in far-away geographic locales that put “Yeah, THAT Greenville” in front of potential visitors.
“Using the U.S. Mentions by Location widget in our dashboard has helped us discover featured mentions in other regions such as one in the Missouri Times. This discovery is getting the team excited and helping us brainstorm new ways to get in front of new tourist audiences.”
Stephanie Thorn - Leisure Travel Marketing Project Manager
Keep stakeholders informed with a beautiful PR newsletter.
TARGETED GEOGRAPHIC DATA
Discover countries, states and cities where you are receiving brand coverage.
Measure audience resonance by looking at how many times an article was socially shared.