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One PR Analytics solution to power every market in a global organization.

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“We liked the ability to create custom searches using TrendKite’s global publication database, and are delighted that we have unlimited searches and dashboards. Their software works well to segment out markets, and their customer service is always quick to respond.”

Leslie Hart - Head of Corporate Marketing

THE PROBLEM

Software Limitations Constrained Global PR Operations

On Telit’s previous PR platform, they were limited to only ten searches in their PR dashboards, which meant they couldn’t segment their PR effectively by region, market, products, or product releases. This made it very hard to run a global PR organization because they lacked a comprehensive view on PR performance.

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“With our previous platform, we were limited in the number of searches we could use in our dashboards, so we could only look at things on a very high level, which hindered our ability to monitor and measure effectively on a global level.”
Benedikt Merl - Senior Marketing Manager EMEA

THE SOLUTION

Upgrade to PR Analytics for Global Organizations

When their Head of Corporate Marketing decided it was time to strengthen global measurement, she vetted PR software options suited for global organizations. TrendKite checked all the boxes but, was put to the test when Telit needed to measure and report on global PR performance during their annual trade show. TrendKite passed the test when she was able to granularly segment coverage by regional dimensions using 20+ searches. 

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“We liked the ability to create custom searches using TrendKite’s global publication database, and are delighted that we have unlimited searches and dashboards. Their software works well to segment out markets, and their customer service is always quick to respond.”
Leslie Hart - Head of Corporate Marketing

ABOVE AND BEYOND WITH TRENDKITE

Customer Service that Exceeds Expectations

Prior to TrendKite, Telit couldn’t measure the impact of PR on their website traffic. During onboarding, their Customer Success Manager suggested they integrate with their Google Analytics, and for the first time ever the Telit team saw their impact on website traffic.

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“TrendKite’s Customer Success is very responsive and goes above and beyond to help. Once when we were waiting on a product update, they kept us in the loop as it got developed, and surprised us when they shipped it sooner than promised!”
Benedikt Merl - Senior Marketing Manager EMEA

Spotlight Features

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Unlimited Searches

Segment coverage and conduct research without limitations on searches or dashboards.

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Sharing Capabilities

Share searches and collaborate on dashboards across teams and regions.

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Google Analytics

Measure and report on the website traffic and conversions driven by PR.

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