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An intuitive interface and top-notch customer service increases the efficiency of our health system's PR team.


Download the Rochester Regional Health Case Study

“There are two things that makes TrendKite better than everyone else on the market: their customer service and ease of use. We've finally got the PR software we need, without doing a lot of work on our end.”

Karin gaffney - director of public relations


Traditional Clunky Media Monitoring Software Offered Little Value

University of Rochester Medical Center (URMC) had invested in PR monitoring software, but felt they weren’t getting full value for their investment. Platform speed was sluggish, the user interface hard for team members to use or quickly pull data from, and the set-up very “do-it-yourself.” Whenever the team needed to measure something new, they had to code the searches themselves.

“It was very slow to try and pull data, and the platform wasn’t easy to use. You had to rely on an expert on your team to retrieve data - you couldn’t just jump in and pull numbers yourself. We needed a more intuitive tool that was easier for the team to use, and also more customer service assistance in building searches for new things that came up.”
Jennifer Weber - PR & Communications Manager


Data on Demand for Busy PR Teams

Leveraging TrendKite, the URMC team is maximizing the value they get out of their PR software. The user interface is intuitive, making it easy for infrequent users to hop in and pull the data they need. The dashboards are set up with visual metrics that make it much easier to spot trends and analyze data. TrendKite’s flexible dashboards also allow URMC to meaningfully segment their coverage by hospital or service line, or by local and regional placements.


“Our staff managers are at full capacity pitching stories and managing all the areas they need to promote. TrendKite’s ease of use saves them a lot of time and extra work, which frees them up to focus on the higher-value activities.”

Karin Gaffney, Director of Public Relations


Customer Service that Understands Our Needs

URMC claims one of the greatest differences between TrendKite and their previous provider is the customer service. During the onboarding process, the TrendKite team sought to deeply understand their organization, and then built out in-depth searches and dashboards tailored specifically to their needs. Post-onboarding, URMC saw tremendous value in the accessibility of customer support, frequently using the in-app chat for answers to quick questions.

“From pre-sale, to onboarding, to ongoing service, the customer service has always been top-notch. We’re a complex organization with a lot of layers, so I appreciate during onboarding that the team really listened and worked to understand us. The dashboard building was fast, executed exactly to our needs, and the team training very effective. Moreover I feel confident if I ever need to add a new search or measure something new, the Customer Success team is there to help.”
Jennifer Weber, PR & Communications Manager

Spotlight Features


Customer Success

Leverage a team of industry experts to build searches, configure dashboards, and offer strategic insights.


In-App Chat

Receive an answer to your support question or request for help in less than one minute.


Share of Voice

Measure the volume of coverage each hospital service line received.

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