Conference Takeaway: 3 Examples of Great PR Reports

 

As a takeaway from PRSA 2016, we put together 3 sample PR reports that go beyond traditional PR metrics to create actionable reporting that quantifies PR's impact in a way both PR professionals and executives understand. We hope you are able to use the best practices highlighted by these reports to improve your own KPI's.

 

Best-in-class PR organizations don’t just report on a quarterly basis – they adhere to weekly or monthly cadences, and real-time reporting for timely events like a personal brand crisis or major competitive cycle. Below are three best-in-class PR report examples for:

  1. Year-In-Review: Slack Q3 2016 Earned Media Analysis
  2. Brand Impact Analysis: Netflix Originals PR Report
  3. Product Launch Reporting: Tesla Model 3 Unveiling & Launch

We hope you can use the reports to improve your approach to measuring the impact of you PR efforts and optimizing your strategy.

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Slack Q1 Earned Media Results

This report tells the story of Slack’s rocket ship growth from 2015 to Q3 of 2016 with interactive time graphs. It splits out featured coverage, showcases top performing content, and benchmarks Slack’s brand awareness against broad and narrow competitive sets.


See the Slack Report 

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Netflix Originals Report

This report measures the impact that each of Netflix's original series has on their brand. It shows the quality of coverage generated, the sentiment of articles, which shows are creating the most buzz, share of voice comparisons, benchmarks against competition, social amplification, and the website traffic generated from earned media.  


See the Netflix Report 

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Tesla Model 3 Unveiling & Launch

This report examines the four weeks bookending the Tesla Model 3 launch. It looks at the success of the unveiling strategy and demonstrates how the launch drove overall industry conversation for that time frame. It also benchmarks Tesla’s Model 3 launch against the best of the best, Apple, and finds strikingly parallel launch outcomes.


See the Tesla Report

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