The Intelligence You Need to Scale Earned Media
TrendKite delivers fast, flexible analytics that go beyond counting clips to deliver the real business value of your earned media results. With TrendKite, you can fully understand how earned media mentions about you, your competitors, and your industry are influencing the conversation, who is driving the conversation, and the impact it is having on web traffic to your site or your competitors.
- Create unlimited fully customizable dashboards, or choose and customize from any of our pre-built templates like Competitive Analysis, Monthly Measurements or Product Insights
- Understand your audience with demographics that show you the audience that is actively engaged with and influenced by a publication's content
- Expand your benchmarks across months or years, add new key messages or competitors, insert new charts and graphs in seconds
Measure in a Meaningful Way
PR and Communications encompass more moving parts than ever, making it crucial for PR practitioners to deliver their results in a clear and concise way. TrendKite was built for today's digital world and delivers a full picture of the impact of your earned media.
- Measure business results at all three levels of impact: brand impact in the marketplace of ideas, digital impact across your web properties, and bottom-line impact on sales
- Drive predictable ROI from media initiatives by targeting messages, publications, and influencers based on audience insights
- Filter your analysis with one-click dashboard filters to highlight only high impact coverage, remove common noise like financial news, press release syndications, and more
- Drive home bottom-line results by integrating Google or Adobe Analytics to see conversions and traffic driven by referrals from earned media — or, get the complete picture of influenced traffic with PR Attribution across more than 4 million global publications
Digital PR Moves Fast - Measure Faster
In the fast-moving world of Digital PR, you need analytics that are clear, comprehensive, easy to share, and that back up your investment across the media landscape.
- Showcase your impact with boardroom-ready reports, PR Newsletters, and Slack integration to share not only your coverage, but the metrics surrounding it
- Be the first to know with Real-Time Alerts, Author Alerts, and Spike Alerts that use anomaly detection algorithms to alert you to unusual activity, and daily digest emails