Not Just More Metrics, Better PR Measurement
Upgrade your measurement with intuitive, flexible dashboards. Prove your PR ROI with exclusive TrendKite metrics like SEO Impact and PR Attribution.
PR Attribution: Measure the True Impact of PR Traffic to Your Website
The best PR campaigns command attention, engage audiences, and entice people to engage with your brand. TrendKite PR measurement tools show how your media mentions influence and contribute to moving people down the marketing funnel.
TrendKite PR Attribution measures the total traffic to your website after reading an earned media article, even without a referral link, and even if the visitor doesn't directly visit your site. TrendKite is the only solution that can accurately attribute earned media's impact on your site traffic for more than 4 million global publications.
Showcase the Total SEO Impact of PR
Measure PR's influence on your company's search engine ranking. Our exclusive metric – SEO Impact, powered by Moz – lets you take credit for the free, high-quality traffic you're driving to your site.
Using our website analytics integrations with Google Analytics or Adobe Analytics, PR professionals can report results the way executives understand. With TrendKite, you can now take credit for the high-value business outcomes you drive:
- Demo Requests
- Application Submissions
- Donations / Grants
- Content Downloads
Benchmark Results Against The Competition
Measure your performance over time against competitors, industry topics, or peer companies and institutions. With instant access to years of historical content, you can measure your success from day one.
Need more? Article Impact effortlessly ranks your coverage or competitive coverage quality with AI that looks at social amplification, readership, sentiment, and more.
Intuitive, Flexible Dashboards
TrendKite dashboards are fast to configure, easy to use, and endlessly customizable. We help you filter out the noise and focus on what matters with single-click filters and instant drill-down to results. Add and customize widgets, add competitors or topics in seconds, and adjust time frames with just a few clicks.
Need to go deeper? Slice and dice as much as needed to analyze your coverage for new, diverse insights you can’t get anywhere else.