Not Just More Metrics, Better PR Measurement
Upgrade your measurement with intuitive, flexible dashboards. Prove your real ROI with exclusive TrendKite metrics like SEO Impact and PR Attribution.
Awareness, Mindshare and Reputation
Brand mentions don't equal brand equity. TrendKite's Intelligent Communications Platform uses big data and AI to understand and quantify your impact across every part of the media ecosystem.
Which are your highest quality articles influencing awareness, engagement, and SEO?
Readership & Reach
What is the total potential audience reach of your earned media coverage?
Headlines and Featured Articles
How frequently were you the main focus of the article?
Mentions by Geography
Which cities, states, countries or regions are you getting coverage in?
Key Message Pull-Through
Is your messaging and positioning being pulled through in your brand coverage?
How frequently was an article amplified by being shared across social media?
What is the overall tone of your coverage and what does that mean for brand reputation?
Share of Voice
How much mindshare do you own compared to your competitors?
PR Attribution and SEO Impact
The best PR campaigns command attention, engage audiences, and draw people to engage with your brand. TrendKite's exclusive PR measurement tools show how your media mentions influence and contribute to moving people down the marketing funnel.
PR Attribution: Measure the real impact of PR on your site traffic
TrendKite's PR Attribution measures the total traffic visiting your website after reading a PR article. Measure completely, even without a referral link, and even if the visitor doesn't directly visit your site. TrendKite is the only solution that can accurately attribute your earned media's impact on your site traffic for more than 4 million global publications.
More on PR Attribution.
SEO Impact of PR
Measure PR's influence on your company's search engine ranking. Our exclusive metric, SEO Impact, powered by Moz, let's you take credit for the free, high-quality traffic you're driving to your site.
More on SEO Impact.
Bottom Line Impact
Website Analytics Integrations
Using our website analytics integrations with Google Analytics or Adobe Analytics, PR professionals can report results the way executives understand. With TrendKite, you can now take credit for the high-value business outcomes you drive:
- Demo Requests
- Application Submissions
- Donations / Grants
- Content Downloads
- Product Orders & Revenue
Measure your performance over time, against competitors, compared to industry benchmarks, and versus the best-in-class. With instant access to years of historical content, you can measure your success from day one.
Need more consistency? Article Impact effortlessly ranks your coverage or competitive coverage quality with AI that looks at social amplification, readership, sentiment, and more.
Intuitive, Flexible Dashboards
TrendKite dashboards are fast to configure, easy to use, and infinitely customizable. We help you filter out the noise and home in on what matters with single-click filters and instant drill down to results. Need to go deeper? Slice and dice until your heart is content to analyze your coverage for new, diverse insights you can’t get anywhere else.