A Complete Set of PR Measurement Metrics
TrendKite provides you with a complete set of metrics to measure PR’s brand, marketing, and bottom-line impact. Up-level your measurement by using intuitive, flexible dashboards to benchmark results and slice-and-dice coverage in ways you’ve never done before.
Awareness, Mindshare and Reputation
Brand mentions don't equal brand equity. Our PR Measurement software quantifies true brand impact with three-dimensional metrics that get to how people feel about your brand and how top of mind you are.
Which are your highest quality articles influencing awareness, engagement, and SEO?
What is the total potential audience reach of your earned media coverage?
Headlines and Featured Articles
How frequently were you the main focus of the article?
Mentions by Geography
Which cities, states, countries or regions are you getting coverage in?
Key Message Pull-Through
Is your messaging and positioning being pulled through in your brand coverage?
How frequently was an article amplified by being shared across social media?
What is the overall tone of your coverage and what does that mean for brand reputation?
Share of Voice
How much mindshare do you own compared to your competitors?
SEO, Traffic, and Engagement
High-quality PR campaigns command attention, engage audiences, and draw people to interact with your brand. TrendKite's PR measurement tools show how your media mentions influence and contribute to moving people down the marketing funnel.
SEO Impact of PR
Measure PR's influence on your company's search engine ranking and take credit for the free, high-quality traffic you drive using TrendKite's exclusive metric, SEO Impact, powered by Moz. TrendKite is the only PR Analytics platform to offer PR SEO measurement. More on SEO Impact.
Traffic Driven by PR
Measure the number of people directly visiting your website after reading a PR article.
Use PR measurement to gauge how your campaign resonated with audiences by measuring social sharing and audience engagement on your website after they read a PR article.
Bottom Line Impact
Website Analytics Integrations
Using our website analytics integrations with Google Analytics or Adobe Analytics, PR professionals are able to report results in a way executives understand, and take credit for the high-value business outcomes they drive:
- Application Submissions
- Demo Requests
- Donations / Grants
- Content Downloads
- Product Orderse & Revenue
Beef up your PR measurement with benchmarking. Measure your performance over time, against competitors, compared to industry benchmarks, and versus the best-in-class.
Then use the Article Impact metric (blend of social amplification, readership and sentiment) to easily rank your coverage or competitive coverage by quality.