Prove PR’s Business Impact

The Intelligent Communications Platform that proves your impact on everything from building your brand to driving revenue


Not Just More Metrics, Better PR Measurement

Upgrade your measurement with intuitive, flexible dashboards.  Prove your real ROI with exclusive TrendKite metrics like SEO Impact and PR Attribution.  


Brand Impact

Awareness, Mindshare and Reputation

Brand mentions don't equal brand equity. TrendKite's Intelligent Communications Platform uses big data and AI to understand and quantify your impact across every part of the media ecosystem. 

Tracking Media Mentions for PR Monitoring

Article Impact

Which are your highest quality articles influencing awareness, engagement, and SEO?

Readership & Reach for PR Measurement by TrendKite

Readership & Reach 

What is the total potential audience reach of your earned media coverage? 


Headlines and Featured Articles

How frequently were you the main focus of the article? 


Mentions by Geography

Which cities, states, countries or regions are you getting coverage in?

key message tracking for for PR Measurement by TrendKite

Key Message Pull-Through

Is your messaging and positioning being pulled through in your brand coverage?

social amplification for PR Measurement by TrendKite

Social Amplification

How frequently was an article amplified by being shared across social media?



What is the overall tone of  your coverage and what does that mean for brand reputation?


Share of Voice

How much mindshare do you own compared to your competitors?

Digital Impact

PR Attribution and SEO Impact

The best PR campaigns command attention, engage audiences, and draw people to engage with your brand. TrendKite's exclusive PR measurement tools show how your media mentions influence and contribute to moving people down the marketing funnel.  


PR Attribution: Measure the real impact of PR on your site traffic
TrendKite's PR Attribution measures the total traffic visiting your website after reading a PR article. Measure completely, even without a referral link, and even if the visitor doesn't directly visit your site. TrendKite is the only solution that can accurately attribute your earned media's impact on your site traffic for more than 4 million global publications.
More on PR Attribution.


SEO Impact of PR

Measure PR's influence on your company's search engine ranking.  Our exclusive metric, SEO Impact, powered by Moz, let's you take credit for the free, high-quality traffic you're driving to your site.  
More on SEO Impact.

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Bottom Line Impact

Website Analytics Integrations

Using our website analytics integrations with Google Analytics or Adobe Analytics, PR professionals can report results the way executives understand.  With TrendKite, you can now take credit for the high-value business outcomes you drive:

  • Demo Requests
  • Application Submissions
  • Donations / Grants
  • Content Downloads
  • Product Orders & Revenue

Benchmark Results

Measure your performance over time, against competitors, compared to industry benchmarks, and versus the best-in-class.  With instant access to years of historical content, you can measure your success from day one. 


Need more consistency?  Article Impact effortlessly ranks your coverage or competitive coverage quality with AI that looks at social amplification, readership, sentiment, and more.


Free Tool: Compare Your PR to Competitors


Intuitive, Flexible Dashboards

TrendKite dashboards are fast to configure, easy to use, and infinitely customizable.  We help you filter out the noise and home in on what matters with single-click filters and instant drill down to results.  Need to go deeper? Slice and dice until your heart is content to analyze your coverage for new, diverse insights you can’t get anywhere else.


Watch: Short Product Videos

Just a Few of our Customers

  • Mondelez, TrendKite PR Measurement Client
  • UtahJazz, TrendKite PR Measurement Client
  • Campbell, TrendKite PR Measurement Client
  • Nike, TrendKite PR Measurement Client
  • Pinterest, TrendKite PR Measurement Client