Own Your Earned Media
Being PR professional today is more than just managing relationships. It is brand awareness; it is ROI and business impact; it is elevating the role of PR with the same level of analytics and accountability as the rest of the organization. TrendKite is the Intelligent Communications Platform that puts earned media at the heart of the marketing mix. TrendKite helps you prove your impact, make data-driven PR decisions, and power your digital strategy.
Plan & Execute
Build a powerful earned media strategy with big data and AI to understand every part of the media ecosystem - publications, influencers, pitches, competitors, campaigns, product launches, spokespeople, and more. TrendKite gives you the everything you need to make data-driven decisions that make your outreach, measurement and reporting smarter and more effective.
- Measure more than legacy metrics like AVE and total mentions to understand what content, outlets and messages are impacting and resonating with your audience.
- Uncover the messages and stories that are driving traffic back to your (or your competitor's) site even there is no link and the visitor doesn't go directly to your site.
- Monitor more than 4 Million global online, print, and broadcast outlets as well as key blogs and online editorial sites.
Expand & Amplify
Target the right journalists, influencers and outlets with precise AI powered algorithms that identify the right opportunities for optimal earned media impact. Our personalized discovery engine identifies new ways for you to extend your media relationships to only those who are interested or who have covered the topics or micro-topics that are relevant to you.
- Expand the influence of your earned coverage through the rest of the marketing mix - adding authority, credibility, and third-party content to your paid, owned, and shared channels.
- Use our proprietary AI engine to identify and prioritize key publications, journalists, influencers, topics, and campaign messaging so you can predictably pitch for and get coverage that matters.
- Become a internal communications rockstar with easily curated and shared PR Newsletters, one-click Slack-sharing and informative article summaries that show the value of your earned media.
Analyze & Report
Showcase your impact with unlimited dashboards, unparalleled flexibility and boardroom-ready reports. Report metrics that matter: show high-level brand impact, benchmark key messages and campaigns, or showcase your contribution to web-traffic, conversions and sales.
- Grow your PR program as big as you want with unlimited dashboards, searches, campaigns, reports, alerts, and more.
- Measure business results from PR at all three levels of impact: Brand Impact in the market, Digital Impact driving visitors to your site, and Bottom-Line Impact on sales.
- Create beautiful, fully customizable interactive reports in seconds to confidently share your results with everyone from your department to the board.