Revised February 2014
What information does Trendkite collect?
“Personal Information” means any information that may be used to identify an individual, including, but not limited to, first and last name, employment information, home or work address, email address, phone number, or other contact information, whether at work or at home. We may ask you to provide Personal Information that will enable us to enhance your use of the Website or allow us to contact you. It is always your choice whether or not to provide that Personal Information. If you choose not to provide requested Personal Information, you may not be able to use certain features of the Website.
Technical Information. We may collect and use technical data and related information—including but not limited to technical information about your device, system and application software, peripherals and your interactions with the Website. We may also automatically receive and record information on our server logs from your browser or mobile device, which could include your IP address, cookie information, browser information and the page you request. This information is not deemed by Trendkite to constitute Personal Information and while Trendkite will not use it in a way that associates such information with you, such information it may be aggregated and used. Trendkite owns this information and may use it in any manner it deems appropriate.
Location Based Information. You also acknowledge and agree that we may collect location-based data from you through the Website (“Location Based Information”).
How does Trendkite use this Information?
Personal Information, Technical Information [and Location Based Information] that you provide or that we collect in connection with your use of the Website (collectively, “Information”) will be kept confidential and used to support your use of the Website. Trendkite may use your Information to improve the Website or to market or promote Trendkite’s products and services.
Sharing of Information
Except as set forth herein, Trendkite does not rent, sell or share Information with or to third parties, and Information is only used to as set forth herein and to comply with any requirements of law.
Agents, technology vendors and/or contractors of Trendkite may have access to your Information on a need to know basis for the purpose of performing services on behalf of Trendkite relating to the Website or providing or enabling elements of the Website. All such agents or contractors who have access to such information are required to keep the Information confidential and not use it for any other purpose than to carry out the services they are performing for Trendkite or as otherwise required by law.
Trendkite or its agents or contractors may disclose Information if required to do so by law or in the good faith belief that such action is necessary to: (1) conform to the edicts of the law or comply with legal process; (2) protect and defend the rights or property of Trendkite or its agents or contractors; or (3) act in urgent circumstances to protect the personal safety of users of the Website or the public.
Finally, if Trendkite should ever merge with another organization, file for bankruptcy, or sell our assets or capital stock, we may transfer the Information to a third party or share the Information to the company or its agents with which we enter into such transaction as a part of such transaction.
Security of Your Information
We maintain physical, electronic, and procedural safeguards designed to protect the Information.
Despite the actions and precautions we take, no data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of the Information and you acknowledge and agree that you transmit it to us at your own risk.
Please keep in mind that whenever you voluntarily disclose Information on any message boards or other public forums or features of the Websites that we may offer or through e-mail or group messaging, or voluntarily utilize features of the Website that inherently share Information, that Information can be collected and used by others. In short, by posting Information online that is publicly accessible (i.e. within message boards and the like), you may receive unsolicited messages from other parties in return or make others aware of your location. We are not responsible for the security or privacy of any Information you choose to submit in connection with these public features.
Third-Party Websites, Services and Technologies
Information collected from you may be stored and processed in the United States or any other country in which Trendkite or its affiliates, subsidiaries, agents or contractors maintain facilities. If you are accessing the Website from the European Union or other regions with laws governing data collection and use, please note that you are agreeing to the transfer of your data to the United States and processing globally.