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TrendKite Nabs $3.2M to Help Businesses Avoid Worthless PR

Public relations-tracking platform TrendKite has secured a $3.2 million round of funding, the startup announced today. TrendKite offers a service that helps brands and business clients track all of the promotional and media-generating efforts of your PR campaigns. The service also includes analytics (with a customizable dashboard) that show what PR actions are working and which are wasting a company’s time.

About TrendKite

TrendKite, now a Cision company, revolutionizes how the world's biggest brands and media companies measure the impact of their PR. Our advanced analytics, beautiful reporting, and powerful platform helps communicators measure business impact.

 

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