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TrendKite Press Coverage

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Austin’s TrendKite Raises $10.7M to Support PR Software Development

For Erik Huddleston, organic media mentions are like the dark matter of the marketing universe.

 

“Every corner of marketing has a robust (software) stack but PR doesn’t,” says Huddleston, CEO of Austin, TX-based TrendKite, which makes public-relations software. “Because there is no robust execution and analytics software, it’s been hard to quantify the impact that PR has had on the business.”

 

About TrendKite

TrendKite revolutionizes how the world's biggest brands and media companies measure the impact of their PR. Our advanced analytics, beautiful reporting, and powerful platform measures business impact and communicates success in a way that legacy solutions can’t.


Media Contact:

Brendon O'Donovan

Director of Product Marketing

brendon.odonovan@trendkite.com