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TrendKite Press Coverage

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Austin’s TrendKite Raises $10.7M to Support PR Software Development

For Erik Huddleston, organic media mentions are like the dark matter of the marketing universe.


“Every corner of marketing has a robust (software) stack but PR doesn’t,” says Huddleston, CEO of Austin, TX-based TrendKite, which makes public-relations software. “Because there is no robust execution and analytics software, it’s been hard to quantify the impact that PR has had on the business.”


About TrendKite

TrendKite, now a Cision company, revolutionizes how the world's biggest brands and media companies measure the impact of their PR. Our advanced analytics, beautiful reporting, and powerful platform helps communicators measure business impact.


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