The press has a lot to say about TrendKite - read the latest here
Austin’s TrendKite Raises $10.7M to Support PR Software Development
For Erik Huddleston, organic media mentions are like the dark matter of the marketing universe.
“Every corner of marketing has a robust (software) stack but PR doesn’t,” says Huddleston, CEO of Austin, TX-based TrendKite, which makes public-relations software. “Because there is no robust execution and analytics software, it’s been hard to quantify the impact that PR has had on the business.”
TrendKite revolutionizes how the world's biggest brands and media companies measure the impact of their PR. Our advanced analytics, beautiful reporting and sophisticated analytics measure business impact and communicate success in a way that legacy solutions can’t.