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How to Prove Measurable Success with PR AttributionThink back to your last marketing review with the CMO.
Each team was reporting on their results.
The SEO team was reporting on keyword ranking, organic traffic results, and leads or sales that came from it.
The digital team was reporting on ROAS (return on ad spend), and campaign performance tied to sales or leads. Spin Sucks, September 20,2018
TrendKite revolutionizes how the world's biggest brands and media companies measure the impact of their PR. Our advanced analytics, beautiful reporting, and powerful platform measures business impact and communicates success in a way that legacy solutions can’t.
Jenn Deering Davis
VP of Corporate Communications