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How to Prove Measurable Success with PR Attribution

Think back to your last marketing review with the CMO.
Each team was reporting on their results.
The SEO team was reporting on keyword ranking, organic traffic results, and leads or sales that came from it.
The digital team was reporting on ROAS (return on ad spend), and campaign performance tied to sales or leads. Spin Sucks, September 20,2018

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Jenn Deering Davis

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