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Press Releases

How to Prove Measurable Success with PR Attribution

Think back to your last marketing review with the CMO.
Each team was reporting on their results.
The SEO team was reporting on keyword ranking, organic traffic results, and leads or sales that came from it.
The digital team was reporting on ROAS (return on ad spend), and campaign performance tied to sales or leads. Spin Sucks, September 20,2018

TrendKite Announces Platinum Sponsorship of PRSA Icon 2018

TrendKite, the Austin-based Digital PR Platform that puts earned media at the heart of the marketing mix, today announced that it will be the exclusive Platinum sponsor for the PRSA International Conference. PRSA ICON will be held October 7-9 2018 at the JW Marriott in downtown Austin. TrendKite has prominent booth placement in the exhibit hall and will be demonstrating several new products, updates and innovations for PR and communications professionals.

TrendKite Acquires Social Technology Leaders Insightpool and Union Metrics to Create the First Digital PR Solution

 Combined offering designed to meet the needs of today’s digitally minded CMO and communications professionals

 

TrendKite, the leading provider of digital-first PR solutions for tech-savvy CMOs, announced today it will combine with best-in-class social technology companies Insightpool and Union Metrics. The two deals are a part of the company’s innovative approach to creating an end-to-end digital PR platform for marketing and PR professionals to leverage trust across the media mix, using AI-powered media analytics and journalist outreach, social analytics and influencer management. TrendKite, June 29, 2018

Business Wire and TrendKite Announce the Integration of TrendKite Analytics within Business Wire’s NewsTrak Report

Combined Newswire Distribution Service and Analytics Tools Provide Unparalleled Insights into Press Release Impact Business Wire, June 5, 2018

Let's Get Digital: TrendKite Integrates with Adobe Analytics

Rather than relying on a data team to conduct a manual analysis of referral traffic, PR teams now have this data at their fingertips so they can take action based on analysis of their full digital impact... TrendKite, March 29, 2017

About TrendKite

TrendKite revolutionizes how the world's biggest brands and media companies measure the impact of their PR. Our advanced analytics, beautiful reporting, and powerful platform measures business impact and communicates success in a way that legacy solutions can’t.


Media Contact:

Brendon O'Donovan

Director of Product Marketing

brendon.odonovan@trendkite.com