PR: The Next Scalable Marketing Channel
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CMOs expect to spend 365% more on marketing analytics in the next 3-5 years...
But currently, PR technologies are only receiving 18% of the budget...it's time for PR to take a slice of that marketing pie. Earned media is the channel 83% of consumers trust most - so shouldn't you be able to strategically plan, measure, and scale it alongside paid, owned, and shared media?
Grab the eBook to learn about the:
- Era of Digital Disruption - See how you can take advantage of latest PR technology & measure your success with the same metrics digital marketing is using
- PR Intelligence Loop - Scale the PR channel by defining & quantifying success, tracking & amplifying coverage, analyzing results, & finally - repeating top performing strategies
- Changing Nature of Media - Keep up with the viral spreading of "fake news" by leveraging technologies to stop PR crises in their tracks
- Next-gen PR Measurement - Focus on the total brand, digital, & bottom-line business impact of your PR initiatives by using the Communicator's Funnel
- Content Creator Community - Identify the top journalists, influencers, & publications that are best for spreading your message to specified target audiences
After reading the eBook you'll be able to turn earned media into a reliable, scalable channel that drives revenue alongside the rest of the marketing mix.