PR Professional's Guide to Measuring ROI
There is $35 trillion in brand assets driving an $11 billion PR industry. Perhaps surprisingly, one out of three marketing and communication proefssionals still can’t measure their efforts across all channels, particularly PR ROI. What’s going on?
While much of PR’s impact isn’t always tangible or immediate, many organizations fail to consider the critical importance of PR in their overall marketing strategy. PR professionals find themselves trying to prove their worth and justify PR spend without any of the hard evidence other business units demand.
Our research and experience in the industry shows PR ROI can be measured and clearly illustrated using the right framework and tools. Now you can finally earn the respect, funding and appreciation your PR efforts deserve.
Download the eBook “PR Professional’s Guide to Measuring PR ROI” to learn:
- How to measure public perception and PR’s impact on revenue
- What framework PR professionals can leverage to prove PR ROI
- What tools can be utilized to obtain usable PR metrics
- How integrating PR efforts into the marketing landscape is a smart move