High-value media mentions are hard to come by, and even harder for the modern PR pro to leverage after the initial buzz subsides. This where social amplification comes in.
Why measure outputs when you can measure outcomes?
Utilizing social media channels is vital to extending the impact PR mentions have on a brand & ensuring quality press is evergreen. That's why we've created a social amplification playbook to enable you to become a master.
Key takeaways from our Social Amplification Playbook:
- Magnifying the half-life of your PR via multi-channel approach
- Identifying the mentions & messaging that are driving the most conversions
- Targeting influencers specific to your brand and industry
- Measuring the full impact of your PR across all platforms