If the C-suite controls your budget, shouldn't you be reporting on data they actually care about? Earned media can now be tracked & measured alongside the rest of the marketing mix.
"Over 60% of comms pros believe PR will become closely aligned with marketing in 2018...but less than 30% have moved past legacy metrics."
It's time to start proving the true value and ROI of public relations. Dive into the playbook to see the best ways to report your earned & the top 10 metrics that your executive team wants to see.
Key takeaways from Reporting Your Earned: A Trendkite PR Playbook
- Traditional vs. modern measurement - Leave metrics that minimize your impact behind
- Display your growth - See the best attributes to track MoM or YoY success in your reports
- Showcase revenue impact - Prove your business power, and get the budget you want
- Present high-impact data - Show your executives the analysis the rest of marketing is using