Newsjacking: a TrendKite PR Playbook
Newsjacking is a card that every PR pro needs to have in their back pocket. Capitalizing on hot news stories is a simple & effective way to amplify your brand.
"Newsjacking at its core is capitalizing on someone else’s growing share-of-voice."
Leveraging these spikes in traffic as quickly as they hit is not an easy task. That's why we've created a newsjacking playbook to enable you to become a newsjacking master.
Key takeaways from Newsjacking: A Trendkite PR Playbook
- Driving highly-targeted traffic at minimal cost
- Reaping the SEO benefits via newsjacking
- Improving media relationships rapidly