in the Age of Digital PR
Grab your playbook
Connect with your audience through the influencers they trust.
61% of consumers rely on social media as their #1 source before making a purchase. In this increasingly noisy world, brands are using influencer marketing to break through ad blockers, spam filters, and tap into their target audience.
Still not convinced influencer marketing is for you? On average, for every dollar spent on influencer marketing, brands make $6.50. Grab our new playbook to kickstart your influencer strategy now!
GET the playbook to Learn:
- Lean into the trust behind influencers - Leverage the reputation of the influencers and journalists your target audience already trusts to spread your brand's message
- Focus on the ROI to get marketing budget - See the top metrics to track and report on in order to show your CMO the true ROI of influencer marketing strategies
- Understand the different types of influencers - Decide if a "micro-influencer" and/or "macro-influencer" strategy is best for your organization's goals
- Target people who will drive revenue - Identify the top journalists, influencers, & publications that are best for spreading your message to specified target audiences
After reading the playbook, you'll know all the moves to launch and sustain effective influencer marketing campaigns!