Crisis Communications in the Age of Digital PR

a TrendKite PR Playbook


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20% of PR experts don't do crisis management

Top Playbook tactics: 

  • Establish chain of command: Secure a direct line from the PR team to CEO

  • Keep your ear to the ground: Constant measuring of industry data & social spikes

  • Grab the crisis bucket: Reach out to your (prepared) influencer short-list 

In today's digital age, news spreads everywhere. Instantly. And if crisis's already too late if you don't have a prepared strategy. So we're sharing our best PR crisis tactics with you.

The key to handling a PR crisis boils down to one thing...already having a strategy in place. 

Next time there's a crisis, you can pull your virtual copy of Crisis Communications in a Digital Age off the shelves, and tackle your crisis before it's even begun.  

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