Top Playbook tactics:
Establish chain of command: Secure a direct line from PR team to CEO
Keep your ear to the ground: Constant measuring of industry data & social spikes
Grab the crisis bucket: Reach out to your (prepared) influencer short-list
The key to handling a PR crisis boils down to one thing...already having a strategy in place.
In today's digital age, news spreads everywhere. Instantly. And if crisis strikes...it's already too late if you don't have a prepared strategy. So we're sharing our best PR crisis tactics with you.
Next time there's a crisis, you can pull your virtual copy of Crisis Communications in a Digital Age off the shelves, and tackle your crisis before it's even begun.