High-value media mentions are hard to come by, and even harder for the modern PR pro to leverage after the initial buzz subsides. This where social amplification comes in.
On average, global consumers spend 135 minutes per day on social media.
So shouldn't earned media tap into that audience? Utilizing social media channels is vital to extending the impact of coverage has on an organization. It's time PR had a piece of that viral, social media cake.
- Engage your audience - Learn which channels & messages are resonating best
- Newsjack hot topics - Leverage trending news to your brand's advantage via social
- Activate influencers - Increase reach & brand awareness with leading industry influencers
- Make mentions evergreen - Use social to increase the life, virality & coverage engagement