Conference Prep: 3 Examples of Great PR Reports
To help you get ready for the PR Daily World Conference at The Associated Press, we put together 3 sample PR analytics reports that go beyond traditional PR metrics and to quantify PR's impact in a way both PR professionals and executives understand. We hope you are able to use the best practices highlighted by these reports to improve your own KPI's.
Best-in-class PR organizations don’t just report on a quarterly basis – they adhere to weekly or monthly cadences, and real-time reporting for timely events like a personal brand crisis or major competitive cycle. Below are three best-in-class PR report examples for:
- Year-In-Review: Slack Q3 2016 Earned Media Analysis
- Brand Impact Analysis: Netflix Originals PR Report
- Product Launch Reporting: Tesla Model 3 Unveiling & Launch
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Netflix Originals Report
This report measures the impact that each of Netflix's original series has on their brand. It shows the quality of coverage generated, the sentiment of articles, which shows are creating the most buzz, share of voice comparisons, benchmarks against competition, social amplification, and the website traffic generated from earned media.
Tesla Model 3 Unveiling & Launch
This report examines the four weeks bookending the Tesla Model 3 launch. It looks at the success of the unveiling strategy and demonstrates how the launch drove overall industry conversation for that time frame. It also benchmarks Tesla’s Model 3 launch against the best of the best, Apple, and finds strikingly parallel launch outcomes.