Measuring PR Impact:
The Framework for a Data-Driven PR Strategy
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Measure the total impact of earned media.
Leveraging technology & data to drive decision making has taken off in the marketing world...while public relations has been stuck using legacy metrics like mentions & AVE. Fortunately, new actionable metrics are now able to justify your PR spend and strategy.
Capturing the right metrics for Measuring Brand vs. Digital impact
Proving earned media's ROI on the bottom-line of business
Understanding how to report on the SEO impact of publications & mentions
Organizing your website traffic, social shares & other vital data to create impactful reports
BONUS: Download the eBook and you'll also gain access to the PR Digital Metric Reporting Spreadsheet. Start building your own advanced PR reports right away!