Leveraging technology and data to drive decision making has taken off in the marketing world, while public relations has been left in the dust counting legacy metrics of mentions, 'clips', AVE, etc. But fortunately new actionable metrics are now able to justify your PR spend and strategy.
BONUS: Download the eBook & you can also get the PR Reporting Metric Framework spreadsheet so you can build your own advanced PR reports!
This eBook dives head first into real, actionable metrics, and the data behind them. This gives you data-driven insights you can use when justifying your PR budget, strategy, and decision making. When searching for PR tips and metrics, there are a lot of generic articles, glossy generalizations, and countless intangible approaches to measuring PR. This eBook is the opposite of those kinds of conversations and goes beyond traditional tips for PR, delivering strategies you can implement today.
Key takeaways from “measuring PR Impact: the Framework for a data-driven strategy” ebook:
- Capturing Key Metrics for Measuring Brand vs. Digital Impact
- Learn How to Report on the SEO Impact of Each Publication
- Proving Public Relations Strategies ROI on the Bottom-Line of Business
- How to Organize Website Traffic, Social Sharing & Media Mention Data for Creating PR Reports