Measuring PR Impact:
The Framework for a Data-Driven PR Strategy
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Measure the total impact of earned media.
Leveraging technology & data to drive decision making has taken off in the marketing world...while public relations has been stuck using legacy metrics like mentions & AVE. Fortunately, new actionable metrics are now able to justify your PR spend and strategy.
Capturing the right metrics for Measuring Brand vs. Digital impact
Proving earned media's ROI on the bottom-line of business
Understanding how to report on the SEO impact of publications & mentions
Organizing your website traffic, social shares & other vital data to create impactful reports
BONUS: Download the eBook and you'll also gain access to the PR Digital Metric Reporting Spreadsheet. Start building your own advanced PR reports right away!
Grab your eBook and dive head-first into real, actionable metrics, and the data behind them.
When searching for PR reporting tips, there are countless generic articles, glossy generalizations, and intangible approaches to measuring PR. This eBook on the other hand gives you data-driven strategies you can implement today.