Why Your 2018 PR Budget Sucks
It's the time of the year when budgets are locked & martech stacks are finalized.
So how can you prove PR is a valuable investment? Sit down with the leaders of our marketing team to get an inside scoop on how they allocate spend and what motivates their investment in earned media.
- Your spend isn't justified - Learn how to tie last year's budget spending to your total brand, digital, & business impact.
- The martech stack is not priority - Now is the time to ask for the PR software or tools you NEED to reach your 2018 goals.
- The data's not there - Big data = Bigger budget. Start proving PR's ROI to your executive team with analytics.
- Marketing isn't on board - It's time to show your team how vital PR is to all aspects of the integrated marketing mix.
Join the interactive discussion and walk away ready to talk budgeting and investing with your executive team.