Why Your 2018 PR Budget Sucks

Now Available On-Demand


It's the time of the year when budgets are locked & martech stacks are finalized. So how can you prove PR is a valuable investment? Sit down with the leaders of our marketing team to get an inside scoop on how they allocate spend and what motivates their investment in earned media.


Webinar Themes:

  • Your spend isn't justified - Learn how to tie last year's budget spending to your total brand, digital, & business impact.
  • The martech stack is not priority - Now is the time to ask for the PR software or tools you NEED to reach your 2018 goals.
  • The data's not there - Big data = Bigger budget. Start proving PR's ROI to your executive team with analytics.
  • Marketing isn't on board  It's time to show your team how vital PR is to all  aspects of the integrated marketing mix.

Join the interactive discussion and walk away ready to talk budgeting and investing with your executive team.


Watch On-Demand



David C Headshot_round.jpg

David Cardiel

Director of Demand Gen - TrendKite

David is a Demand Marketing Strategist that’s spent two decades working in PR and marketing for multi-million dollar brands and startups developing creative growth strategies and communications plans to jump-start new opportunities. David is currently the Director of Demand Gen at TrendKite where he leads a high-performing marketing team in the development and execution of ABM strategies to exceed inbound lead goals.


He holds a BA in Marketing from Texas Tech & he’s led marketing teams for companies including Blackbaud, National Instruments, Hoover’s and Silicon Labs. David keeps busy coaching little league & volunteering as a leader with the Boy Scouts of America.




Russ_Somers.pngRuss Somers

VP of Marketing - TrendKite 

In leading TrendKite’s Marketing team, Russ balances a data-driven approach with an interest in finding new approaches and growth hacks. He writes occasionally for publications such as MarketingProfs, Wired, and Website Magazine. Russ has 20 years of experience ranging from high-growth startups to Fortune 500 companies and has led teams at Invodo, sonarDesign, Dun & Bradstreet, and Dell.


Russ holds a BA in Sociology and an MBA from the University of Texas at Austin. Russ lives in Pflugerville with his wife and children, and spends his spare time collecting and restoring vintage guitars.




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