Web Analytics' Vital Role in Communications
Now Available to Watch On-Demand!
Marketing and web analytics have been attached at the hip for years...and now PR pros are writing a new story. Leveraging analytics is vital to impactful earned media. Join us to learn how using data can take your PR strategy (and storytelling) to the next level!
It's time for PR & Communications pros to finally PROVE the power of earned media.
- Actionable reporting - Align your metrics with what the C-Suite tracks
- Get your pitch noticed - Fuel targeted outreach with analytics
- Optimize content - Use data to identify the coverage with the highest ROI
Don't miss it! Grab your spot at our live discussion on web analytics' vital role in modern day corporate communications & earned media.
VP of Marketing - TrendKite
In leading TrendKite’s Marketing team, Russ balances a data-driven approach with an interest in finding new approaches and growth hacks. He writes occasionally for publications such as MarketingProfs, Wired, and Website Magazine.
Russ has 20 years of experience ranging
Owner & CEO - Austin Search Marketing
Matt is an experienced leader in business development & product marketing. He provides strategic planning and coordination of client marketing programs, brand management and corporate sponsorships. With 10+ years of entrepreneurial experience, he's directed major partnering initiatives & oversaw product development. He thrives diving into new challenges, particularly those focused on expanding reach, due to his creativity, drive, and leadership.
Matt has been the owner & CEO of his own business, Austin Search Marketing, for the last 10 years. He has most recently he served as Director of Product Management at Magrabbit, Inc., served as the Chief Operating Officer of Digital Certainty, and volunteered at the American Marketing Association. In his spare time, he's out enjoying Austin, camping, and traveling with his wife, two children and beautiful golden retriever.
Director of Demand Generation - TrendKite
David is a Demand Marketing Strategist that’s spent two decades working in PR and marketing for multi-million dollar brands and startups developing creative growth strategies and communications plans to jump-start new opportunities. David is currently the Director of Demand Gen at TrendKite where he leads a high-performing marketing team in the development and execution of ABM strategies to exceed inbound lead goals.
He holds a BAA in Marketing from Texas Tech & he’s led marketing teams for companies including Blackbaud, National Instruments, Hoover’s and Silicon Labs. David keeps busy coaching little league & volunteering as a leader with the Boy Scouts of America.