The Year End PR Report Your Boss Will LOVE
Recorded Jan. 30th 2018
Watch It Now
Behind the data & analysis of proving value
How do you present & summarize a whole year of PR campaigns? This question can be a daunting burden for many communications pros to answer come January. Sit down with our top two PR strategists to hear how they're helping PR teams around the world prove the value of earned media.
Reporting Webinar Takeaways:
- Focus on the right data - See the metrics best for benchmarking & business impact
- Overcome pain points - Hear the shortcuts our clients use to streamline their reporting
- Craft impactful, beautiful reports - Showcase your success with data visualization
- Tailor your presentations - Align your reports with the data your C-suite cares about
VP Client Strategy - TrendKite
Chris has over a decade of experience in building and managing industry leading analytics teams for global agencies. Previously he was EVP of Measurement and Insights at Edelman and SVP of W2O Group, working on behalf of Fortune 500 companies to maximize and measure the impact of marketing communications on business outcomes. Through the use of rich digital, earned, and social data, Chris is able to uncover audience insights that inform influencer and journalist relations, message delivery and optimization, channel roles and prioritization, and more.
As VP Client Strategy, Chris works with clients to ensure they are maximizing the effectiveness of their marketing communication through clearly defined research methodologies, campaign execution, performance measurement aligned with business outcomes, and insights that inform paid, owned, earned, and social campaign optimizations.
Manager of Customer Success - TrendKite
Since joining TrendKite in 2015, Taylor has been helping PR professionals apply the power of big data analytics to dramatically improve the real time detection of brand relevant news and quantify how it impacts their brand, their competitors, and the industry. She graduated from the University of Texas with a BS Psychology and has over 8 years of scientific research background in the healthcare space. She stays busy outside of work as a passionate community garden volunteer at the Sustainable Food Center and a dog mom to her 2 year old border collie mix.
Director of Demand Generation - TrendKite
David is a Demand Marketing Strategist that’s spent two decades working in PR and marketing for multi-million dollar brands and startups developing creative growth strategies and communications plans to jump-start new opportunities. David is currently the Director of Demand Gen at TrendKite where he leads a high-performing marketing team in the development and execution of ABM strategies to exceed inbound lead goals.
He holds a BBA in Marketing from Texas Tech & he’s led marketing teams for companies including Blackbaud, National Instruments, Hoover’s and Silicon Labs. David keeps busy coaching little league & volunteering as a leader with the Boy Scouts of America.
Join the webinar and walk away ready to craft quick, stellar reports that accurately show all you've done in 2017 and beyond. Going forward, you'll be able to use these strategies to prove the full value of your earned media in 2018!