The Rising Trust of Earned Media
Watch the On-Demand Webinar
So where is the data taking us?
Your earned media has tremendous potential to improve your organization's marketing outcomes. Output driven to outcome driven. We've entered the age where ALL decisions must be backed up with analysis & tech-powered measurement.
Join us February 19th as we discuss what makes a good technology story, the importance partnering with marketing and getting down to the real value of earned media.
What we will cover
- The marketing trust crisis- Use the metrics best for benchmarking, tracking both business and brand impact, and join the marketing attribution conversation
- Earned media: Back in the spotlight - In addition to showing volume of output, add metrics showing PR's impact on sales
- Integrating into marketing campaigns - PR is the catalyst for digital change & tech is integral in solidifying PR's place in the marketing mix
- The CMO perspective: Earned media’s real value - Align your goals with the C-Suite & to further their investment and trust in earned media