The Impact of PR on Sales
See the webinar now
Goodbye, mention counting. Hello, scalable marketing channel.
With the rise of digital, PR has evolved from being output driven to outcome driven. We've entered the age where ALL decisions must be backed up with analysis & tech-powered measurement.
Get the recording of our live discussion to learn about PR's ability to impact the marketing mix and sales pipeline. PR teams can finally prove real business impact - from driving web traffic, improving SEO, to proving revenue contribution.
- Measure total impact- Use the metrics best for benchmarking, tracking both business and brand impact, and join the marketing attribution conversation
- Be at the innovative forefront - PR is the catalyst for digital change & tech is integral in solidifying PR's place in the marketing mix
- Focus on the outcome - In addition to showing volume of output, add metrics showing PR's impact on sales
- Push for budget - Align your goals with the C-Suite & to further their investment and trust in earned media
VP of Sales (Europe, Middle East, and Africa) - TrendKite
Gerard McNamara has 20 years experience in the public relations and investor relations sectors. He has spent the last 10 years improving the way that PR is measured, completing tours of duty in the rapidly consolidating media monitoring industry
Gerard holds a first class BA (Hons) Business degree from The University of Hull and is fluent in French. He has deep sector experience, having previously led teams during the M&A phases of Vocus, Cision, and Vuelio. Gerard has two young daughters and in his limited spare time, he occasionally pilots light aircraft.
Director of Demand Generation - TrendKite
David is a Demand Marketing Strategist that’s spent two decades working in PR and marketing for multi-million dollar brands and startups developing creative growth strategies and communications plans to jump-start new opportunities. David is currently the Director of Demand Gen at TrendKite where he leads a high-performing marketing team in the development and execution of ABM strategies to exceed inbound lead goals.
He holds a BA in Marketing from Texas Tech & he’s led marketing teams for companies including Blackbaud, National Instruments, Hoover’s and Silicon Labs. David keeps busy coaching little league & volunteering as a leader with the Boy Scouts of America.