The Digital Transformation of Communications

On-Demand Webinar

Watch The Webinar

Dive into the evolution of technology-powered PR strategy

With the rise of digital, PR has moved past mention counting and grown into a scalable marketing channel, just like advertising.  We've entered the age of "Moneyball PR" which means ALL decisions are backed up with data analysis & tech-powered measurement.

Join our live discussion on today’s PR technology trends & see how digital has transformed the very definition of earned media. 

Webinar Agenda

  • Measure total impact- Use the metrics best for benchmarking & tracking both business and brand impact
  • Be at the innovative forefront -  PR is the catalyst for digital change & tech is integral in solidifying PR's place in the marketing mix
  • Let's talk budgets  - Align your goals with the C-Suite's to increase their interest & investment in earned media
  • Learn from marketing's digitization - Hear tips & tricks from the experts who were part of the digital disruption of marketing in the early 2000's

Webinar Presenters:


John McCartney

Managing Director - Wise Public Relations, Inc. & President-Elect - PRSA San Francisco Chapter

John McCartney currently serves as the Managing Director, West Coast at Wise Public Relations, a boutique PR agency with offices in New York and San Francisco. Additionally, John is President-Elect of the PRSA San Francisco chapter. In 2013, John was named to Business Insider’s Top 50 PR people in the Tech industry. In 2015, he was named to Hot Topics’ Top 100 Tech PR Agency Executives in the world.

John currently sits on the Women Who Code Board of Advisors, and the Public Relations Society of America San Francisco Chapter Board of Directors. He teaches a Public Relations 101 class at General Assembly in San Francisco. He is also a PR mentor to startup entrepreneurs with ReadWrite Labs. His guest contributed articles have been published in media outlets such as Bulldog Reporter, PR Daily, PR Newser.

On Twitter, John is @johnny_mac. In his spare time, John volunteers with the non-profit group Real Options for City Kids, the largest provider of active and enriching programs for children & youth in San Francisco's Visitacion Valley. 

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David Cardiel

Director of Demand Generation - TrendKite

David is a Demand Marketing Strategist that’s spent two decades working in PR and marketing for multi-million dollar brands and startups developing creative growth strategies and communications plans to jump-start new opportunities. David is currently the Director of Demand Gen at TrendKite where he leads a high-performing marketing team in the development and execution of ABM strategies to exceed inbound lead goals.

He holds a BA in Marketing from Texas Tech & he’s led marketing teams for companies including Blackbaud, National Instruments, Hoover’s and Silicon Labs. David keeps busy coaching little league & volunteering as a leader with the Boy Scouts of America.

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