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Below Are 3 Great Examples of PR Reports


As a takeaway from this year's PR Measurement Conference, we wanted to provide some examples of great PR reports to help you get started creating your own reports that go beyond traditional PR metrics. 


Best-in-class PR organizations don’t just report on a quarterly basis – they adhere to weekly to monthly cadences, and real-time reporting for timely events like a personal brand crisis or major competitive cycle. Below are three best-in-class PR report examples for:

  1. Year-In-Review: Slack Q1 Earned Media Analysis
  2. Brand Crisis: Chipotle E. Coli Crisis
  3. Product Launch Reporting: Tesla Model 3 Unveiling & Launch

Once you have checked out the reports; request a demo to see a custom PR dashboard for your Organization showing your media mentions, social amplification of that coverage, and the business ROI of your efforts.

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Interactive pr reports by TrendKite


Slack Q1 Earned Media Results

This report tells the story of Slack’s rocket ship growth from 2015 to Q1 of 2016 with interactive time graphs. It splits out featured coverage, showcases top performing content, and benchmarks Slack’s brand awareness against broad and narrow competitive sets.

See the Slack Report


Chipotle E. Coli Crisis

This report looks at the E. Coli and Noroviris crisis that ravaged the Chipotle brand over the last six months. It measures the damage to the brand, the virality of the conversation, and the effectiveness of their crisis communications efforts.

See the Chipotle Report


Tesla Model 3 Unveiling & Launch

This report examines the four weeks bookending the Tesla Model 3 launch. It looks at the success of the unveiling strategy and demonstrates how the launch drove overall industry conversation for that time frame. It also benchmarks Tesla’s Model 3 launch against the best of the best, Apple, and finds strikingly parallel launch outcomes.

See the Tesla Report

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