Radical Shifts in Public Relations

Now Available On-Demand!


Earned media isn't just changing - it's transforming into an industry powered by advanced metrics, innovative tactics, and data-driven outreach. Join our conversation to not only understand, but to learn how to tackle these shifts head on & capitalize on new opportunities in the PR industry. 


Webinar Highlights:

  • Metrics have evolved - PR measurement is much more than AVE
  • Go beyond media monitoring - Leverage data to drive a proactive PR strategy
  • Goodbye, media contact database - Hello, analytics-powered outreach 

Join us in an interactive discussion and walk away knowing how to navigate the changes & implement the latest innovations in earned media.



Watch On-Demand




Becky Banasik

VP of Customer Success - TrendKite

Becky leads a team focused on ensuring that every TrendKite customer achieves their business goals with TrendKite. Prior to TrendKite, Becky ran Customer Success teams at Circle Media and Bazaarvoice.  She started her career in management consulting at Accenture, and continued delivering data-driven strategies and solutions for some of the world’s leading brands at Austin technology companies including BlackLocus, Fusion Learning Systems, Bazaarvoice, and RealVue Technologies. Becky holds a Plan II BA from the University of Texas and an MS in Human Development from the University of Chicago.




Russ_Somers.pngRuss Somers

VP of Marketing - TrendKite 

In leading TrendKite’s Marketing team, Russ balances a data-driven approach with an interest in finding new approaches and growth hacks. He writes occasionally for publications such as MarketingProfs, Wired, and Website Magazine. Russ has 20 years of experience ranging from  high-growth startups to Fortune 500 companies and has led teams at Invodo, sonarDesign, Dun & Bradstreet, and Dell.

Russ holds a BA in Sociology and an MBA from the University of Texas at Austin. Russ lives in Pflugerville with his wife and children, and spends his spare time collecting and restoring vintage guitars.




Just a Few of our Customers

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