Radical Shifts in Public Relations
Now Available On-Demand!
Earned media isn't just changing - it's transforming into an industry powered by advanced metrics, innovative tactics, and data-driven outreach. Join our conversation to not only understand, but to learn how to tackle these shifts head on & capitalize on new opportunities in the PR industry.
- Metrics have evolved - PR measurement is much more than AVE
- Go beyond media monitoring - Leverage data to drive a proactive PR strategy
- Goodbye, media contact database - Hello, analytics-powered outreach
Join us in an interactive discussion and walk away knowing how to navigate the changes & implement the latest innovations in earned media.
VP of Customer Success - TrendKite
Becky leads a team focused on ensuring that every TrendKite customer achieves their business goals with TrendKite. Prior to TrendKite, Becky ran Customer Success teams at Circle Media and Bazaarvoice. She started her career in management consulting at Accenture, and continued delivering data-driven strategies and solutions for some of the world’s leading brands at Austin technology companies including BlackLocus, Fusion Learning Systems, Bazaarvoice, and RealVue Technologies. Becky holds a Plan II BA from the University of Texas and an MS in Human Development from the University of Chicago.
VP of Marketing - TrendKite
In leading TrendKite’s Marketing team, Russ balances a data-driven approach with an interest in finding new approaches and growth hacks. He writes occasionally for publications such as MarketingProfs, Wired, and Website Magazine. Russ has 20 years of experience ranging
Russ holds a BA in Sociology and an MBA from the University of Texas at Austin. Russ lives in Pflugerville with his wife and