Product Launch Pitches: Targeting the Right Publications

Webcast Available On-Demand

 

A successful Public Relations campaign can make or break a new product or service launch by leveraging earned media to build buzz, engage key influencers and drive market awareness.

 

Join us for a discussion of the best practices we have learned from working with our clients on high impact product launch campaigns. Learn how to use big data analytics to:

  • Identify unknown influencers & publications to target
  • Drive key messages & social amplification
  • Benchmark your performance & prove PR's impact
  • Bring insights for overall launch strategy

This is the 2nd webinar in our 'Triple Threat Series - Essential Skills for the Modern PR Pro' including; Part 1 'Key Influencers: Identifying & Tracking Impactful Media Contacts' and Part 3 'Crisis Management: Analyzing Coverage & Influencing the Message.'

 

Watch the On-demand Webinar

Presenters

 

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Taylor Francis

Manager of Customer Success - TrendKite

Since joining TrendKite in 2015, Taylor has been helping PR professionals apply the power of big data analytics to dramatically improve the real time detection of brand relevant news and quantify how it impacts their brand, their competitors, and the industry. She graduated from the University of Texas with a BS Psychology and has over 8 years of scientific research background in the healthcare space. She stays busy outside of work as a passionate community garden volunteer at the Sustainable Food Center and a dog mom to her 2 year old border collie mix.

  

 

 

David C Headshoot.jpgDavid Cardiel

Director of Demand Generation - TrendKite 

David Cardiel is a Demand Marketing Strategist that’s spent two decades working in PR and marketing for multimillion dollar brands and startups developing creative growth strategies and communications plans to help organizations jump starting new opportunities. David is currently the Director of Demand Generation at TrendKite where he leads a high-performing marketing team in the development and execution of ABM strategies to exceed inbound lead goals. David holds a BAA in Marketing from Texas Tech University and he’s worked and led marketing teams for companies including Blackbaud, National Instruments, Hoover’s and Silicon Labs. David keeps busy coaching little league volunteering as a leader with the Boy Scouts of America.

 

 

 

Just a Few of our Customers

  • Mondelez.png
  • athenahealth-logo (1).png
  • Tory Burch
  • Nike.png
  • Delta