New Pitch Strategies for High Impact Media Placements

On-Demand Webinar


PR pros that consistently earn high impact media placements don’t rely on press release distribution services or media contact databases; they use creative strategies to discover the right publications/journalists and use targeted pitches to get noticed.


Join us for a FREE virtual discussion on how PR pros can craft interesting and differentiated narratives that grab journalists’ attention. 


You Will Learn How To:

  • Develop creative pitch strategies to grab the right journalist’s attention
  • Map your pitch strategy with stages of the news cycle
  • Identify key publications that have the highest impact
  • Discover new publications relevant to your message

Don’t miss this great opportunity to hear David Cardiel moderate a discussion between Alison Kwong of Bazaarvoice and Danielle Marchell of TrendKite on the cutting edge pitching strategies modern PR pros need to be successful in the digital age! 


Watch the Webinar




Alison Kwong

Public Relations Manager - Bazaarvoice

Alison Kwong is the Public Relations Manager at Austin-based tech company Bazaarvoice. She is responsible for leading the public relations, media relations, analyst relations and integrated brand & communications programs for the company. Prior to joining Bazaarvoice, Alison worked at National Instruments on the company’s in-house global PR team. Before that, she worked at full-service PR agency Weber Shandwick representing a variety of technology, healthcare and B2B clients. Alison graduated with honors from the University of Texas at Austin with a degree in Public Relations. She has been on the Board of Directors for the PRSA Austin Chapter since 2011, and was recognized as one of PR News’ Rising PR Stars 30 & Under in 2016.





Danielle_M TrendKite.jpgDanielle Marchell

Customer Success Manager - TrendKite 

Danielle Marchell is a Customer Success Manager at TrendKite. In her role, Danielle helps TrendKite clients utilize the platform to quantify PR's impact and help shape PR strategies. Prior to TrendKite, Danielle worked as a communications professional for Sharks Sports and Entertainment and the Pac-12 Network.







David C Headshoot.jpgDavid Cardiel

Director of Demand Generation - TrendKite 

David Cardiel is a Demand Marketing Strategist that’s spent two decades working in PR and marketing for multimillion dollar brands and startups developing creative growth strategies and communications plans to help organizations jump starting new opportunities. David is currently the Director of Demand Generation at TrendKite where he leads a high-performing marketing team in the development and execution of ABM strategies to exceed inbound lead goals. David holds a BAA in Marketing from Texas Tech University and he’s worked and led marketing teams for companies including Blackbaud, National Instruments, Hoover’s and Silicon Labs. David keeps busy coaching little league volunteering as a leader with the Boy Scouts of America.




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