Measuring PR's Real Business Impact: Dashboards that Deliver
In an era of performance-driven marketing, public relations professionals still struggle to tie PR and communications to business outcomes. In this digitally driven, data-obsessed age, what’s the right approach to prove the value of and inform your strategy? Come review real-world examples of a ground-breaking PR measurement framework which proves PR's brand, digital and bottom-line impact.
Complete the form to hear Russ Somers (VP of Marketing at TrendKite), and Nathan Walker (TrendKite's Client Success Strategist), discuss:
- How measuring impact goes beyond gauging readership & counting mentions
- Measurement framework for quantifying brand, digital and bottom line impact
- Ways that digital marketing and PR can combine to deliver a bigger bang
- How to deliver more powerful PR analytics dashboards.
Watch the Webinar
VP of Marketing - TrendKite
In leading TrendKite’s Marketing team, Russ balances a data-driven approach with an interest in finding new approaches and growth hacks. He writes occasionally for publications such as MarketingProfs, Wired, and Website Magazine. Russ has 20 years of experience ranging from high-growth startups to Fortune 500 companies and has led teams at Invodo, sonarDesign, Dun & Bradstreet, and Dell.
Client Strategist - TrendKite
Coming from Thomson Reuters & NASDAQ with nearly 6 years experience in the Public Relations Industry, Nathan has been busy empowering 100’s of clients including Nike, Anheuser-Busch, Intuit, Hershey, and more to optimize and improve their strategy by quantifying their true business impact of their PR efforts.