Crisis Management: Analyzing Coverage & Influencing the Message
Sharpen your crisis communications skills and learn the metrics that can shape your crisis communication strategy. We will be discussing ways to use PR analytics to minimize damage to brand and reputation and build greater trust in clients and influencers.
Don’t miss this great opportunity to hear a discussion between Brent Diggins from Allison+Partners and David Cardiel of TrendKite on best practices around crisis communications! You will learn how to analyze current coverage to:
Discover the publications and journalists writing about the crisis.
Understand the impact current coverage is having on your brand.
Engage influencers talking about the crisis and shape the message.
This is the 3rd webinar in our 'Triple Threat Series - Essential Skills for the Modern PR Pro' including; Part 1 'Key Influencers: Identifying & Tracking Impactful Contacts' and Part 2 'Product Launch Pitches: Targeting the Right Publications.'
Watch the Webinar
Senior Vice President, Measurement and Analytics - Allison+Partners
A senior vice president at Allison+Partners, Brent Diggins oversees the agency’s global measurement and analytics capabilities, and has helped to develop data and measurement solutions for a wide variety of clients including Toyota, Progressive Insurance, Fox Home Entertainment and Samsung. In addition to developing advanced client solutions, Brent has worked towards making Allison+Partners’ the best in agency measurement, including coaching and providing solutions to team members across the organization.
Director of Demand Generation - TrendKite
David Cardiel is a Demand Marketing Strategist that’s spent two decades working in PR and marketing for multimillion dollar brands and startups developing creative growth strategies and communications plans to help organizations jump starting new opportunities. David is currently the Director of Demand Generation at TrendKite where he leads a high-performing marketing team in the development and execution of ABM strategies to exceed inbound lead goals. David holds a BAA in Marketing from Texas Tech University and he’s worked and led marketing teams for companies including Blackbaud, National Instruments, Hoover’s and Silicon Labs. David keeps busy coaching little league and volunteering as a leader with the Boy Scouts of America.