Proving Total Impact
watch the recording
Goodbye, AVE and mention counting. Hello, scalable marketing channel.
With the rise of digital, PR has evolved from being output driven to outcome driven.
We've entered the age where ALL decisions must be backed up with analysis & tech-powered measurement.
Watch the recording to finally prove real business impact - from driving web traffic, improving SEO, to proving revenue contribution.
- Measure total impact - Use the metrics best for benchmarking, tracking both business & brand impact, & join the marketing attribution conversation
Be atthe innovative forefront - PR is the catalyst for digital change & tech is integral in solidifying PR's place in the marketing mix
- Focus on the outcome - In addition to showing volume of output, add metrics showing PR's impact on sales, relationships, and more
- Prove your ROI - Align your goals with the C-Suite & to further their investment and trust in earned media
Grab your on-demand copy and dive into PR's powerful ability to impact the marketing mix, sales pipeline, and drive real results
Global Partner Program Manager & Author of Inbound PR - Hubspot
Iliyana lives and breathes inbound marketing for agencies. Before joining HubSpot, Iliyana spent three years in PR and digital consultancies in Germany and in the UK, working for some of the largest FMCG brands in the world and developing deep expertise in social media marketing and influencer relations.
Director of Demand Gen - TrendKite
David is a Demand Marketing Strategist that’s spent two decades working in PR and marketing for multi-million dollar brands and startups developing creative growth strategies and communications plans to jump-start new opportunities. David is currently the Director of Demand Gen at TrendKite where he leads a high-performing marketing team in the development and execution of ABM strategies to exceed inbound lead goals.