We're Hiring!
  • Product
  • Resources
  • About
  • Blog
REQUEST DEMO
Videos
Quick overview videos of the TrendKite Platform
Customer Stories
Why do many of the world's biggest brands use TrendKite?
E-Books
Helpful information for PR professionals and marketers
Competitive Intelligence Tool
Free interactive report to compare and analyze PR statistics
The Company
Revolutionizing media measurement and the PR industry.
Careers
Making it happen and doing the best work of our lives.
Press
Read it here first. Latest company news and announcements.
Contact Us
Have a question or idea? We’d love to hear from you.

Evaluating PR Success

Measurement, ROI and Proving Total Impact

On-Demand Webinar

2018Q4-Webinar-Evaluating-PR-Success2018Q4-Webinar-Evaluating-PR-Success-Tablet-500x640 (1).png

Watch It Now

It's time to measure the full impact of communications

Quantifying public relations “success” has been subject to much debate over the years. And we know that the job functions contributing revenue, are the ones get funding and recognition. That’s why we’re focused on proving communications’ worth to the business, in fact - why it’s the most important marketing channel.

WEBINAR AGENDA

  • Web traffic and SEO contribution - Measure the visits and search-ranking impact your mentions are driving to your brand's website 
  • Social and Influencer impact -Track effective social engagement metrics and reach your audience with the right content and right influencers
  • Digital marketing metrics - Partner with your digital team to report ROI and track your PR efforts alongside the rest of marketing 
  • Competitive intelligence - Benchmark data to see how you stack up against competitors, from share of voice to key messages saturation

In today’s digital-first age, measurement has evolved in marketing and it’s time for PR to get on board the analytics train.

Webinar Presenters

Taylor Francis.png

Taylor Francis

Senior Account Manager, Team Lead - TrendKite

Since joining TrendKite in 2015, Taylor has been helping PR professionals apply the power of big data analytics to dramatically improve the real time detection of brand relevant news and quantify how it impacts their brand, their competitors, and the industry. She graduated from the University of Texas with a BS Psychology and has over 8 years of scientific research background in the healthcare space. She stays busy outside of work as a passionate community garden volunteer at the Sustainable Food Center and a dog mom to her 2 year old border collie mix.
eliot_towb_headshot_round.png

Eliot Towb

Senior Product Manager - TrendKite

Eliot is a Senior Product Manager who owns the Pinpoint Contacts and PR Attribution products in the TrendKite product portfolio.  Over the past 20 years, he has worked in a variety of technical roles, primarily in digital analytics, from development and technical consulting to implementation architect and finally in product.  Eliot like to build things in wood and metal and enjoys long walks - preferably with some obstacles and not too much mud.
David C Headshot_round.png

David Cardiel 

Director of Segment Marketing - TrendKite 

David is a Demand Marketing Strategist that’s spent two decades working in PR and marketing for multi-million dollar brands and startups developing creative growth strategies and communications plans to jump-start new opportunities. David is currently the Director of Segment Marketing at TrendKite where he leads a high-performing marketing team in the development and execution of ABM strategies to exceed inbound lead goals.

He holds a BBA in Marketing from Texas Tech & he’s led marketing teams for companies including Blackbaud, National Instruments, Hoover’s and Silicon Labs. David keeps busy coaching little league & volunteering as a leader with the Boy Scouts of America.

Just a Few of Our Customers

  • google-svg-logo-white.svg
  • patagonia-svg-logo-white-1.svg
  • stuart-weitzman-svg-logo-white.svg
  • Marriott
  • bbc-america-svg-logo-white.svg