Evaluating PR Success

Quantifying public relations “success” has been subject to much debate over the years. And we know that the job functions contributing revenue, are the ones get funding and recognition. That’s why we’re focused on proving communications’ worth to the business, in fact - why it’s the most important marketing channel.

WEBINAR AGENDA

• Web traffic and SEO contribution - Measure the visits and search-ranking impact your mentions are driving to your brand's website 

• Social and Influencer impact -Track effective social engagement metrics and reach your audience with the right content and right influencers

• Digital marketing metrics - Partner with your digital team to report ROI and track your PR efforts alongside the rest of marketing 

• Competitive intelligence - Benchmark data to see how you stack up against competitors, from share of voice to key messages saturation

In today’s digital-first age, measurement has evolved in marketing and it’s time for PR to get on board the analytics train.