Digital PR: Marketing's New Superpower

On-Demand Webinar

Watch it now

It's time for PR to be part of the data conversation.

Go beyond fuzzy brand impact metrics and step into the era of Digital PR.

Since the dawn of digital, CMOs have been on a relentless journey to prove the total impact of all marketing activities. This has been wildly successful in every area...except for earned media.

But now (fueled by Digital PR tech) it's finally possible to measure, manage, and expand PR's impact on the entire marketing mix.


  • It's time to do social for PR right - Target influencers & measure full social impact to create authentic relationships with your customers & media contacts
  • Scale marketing intelligently - Use the learnings from digital PR (SEO impact,  social shares, web traffic, etc.) to fuel the rest of your marketing decisions
  • Measure total impact - Use end-to-end PR technology to measure your success by leveraging the metrics that are transforming marketing & earned media

Webinar Presenters:


Jenn Deering Davis

Head of Social Customer Experience - TrendKite

Prior to joining the TrendKite team, Jenn was a co-founder of Union Metrics. At TrendKite, she is responsible for ensuring a consistent and excellent experience across TrendKite Social. She holds a Ph.D. in Organizational Communication from the University of Texas at Austin and has more than 15 years of experience in corporate communications, spending her career turning data into stories and helping stakeholders understand new technology.


Devon Wijesinghe

Head of Business Development - TrendKite 

Devon is a serial tech entrepreneur and investor and currently CEO and founding team member of Insightpool. He was named the most powerful person in Atlanta business under 30, and was honored as a "Who's Who" across the nation in technology. Devon is a member of Young President's Organization and part of the Southern 7 Chapter and a member of the Atlanta CEO Council.

He also serves as a mentor catalyst in the Advanced Technology Development Center at Georgia Tech to help young tech companies commercialize their ideas and rapidly grow their companies. 


Russ Somers

VP of Marketing - TrendKite

In leading TrendKite’s Marketing team, Russ balances a data-driven approach with an interest in finding new approaches and growth hacks. He writes occasionally for publications such as MarketingProfs, Wired, and Website Magazine. Russ has 20 years of experience ranging from high-growth startups to Fortune 500 companies and has led teams at Invodo, sonarDesign, Dun & Bradstreet, and Dell. Russ holds a BA in Sociology and an MBA from the University of Texas at Austin.

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