New Year, New PR Strategy
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See the tactics to leave, bring, and master in 2019
With 2018 reporting behind us and budgets settling it - you’ve seen what worked and what didn't. Now it's time focus on the new year. Join us as we sit down with two PRSA Chapter Presidents to find out what PR strategies they’re running with in 2019.
Thought leadership - Get your whole company on board, not just executives
Influencer marketing - How and why this should be part of your game plan
Real, quantitative metrics - Pivot away from the vanity metrics of 2018
Budget allocation - Identify the tools, sponsorships, placements that drive results
Jump into this year with a solid communications plan in place and an fine-tuned PR strategy ready to drive impactful, revenue-driving coverage.