Key Influencers: Identifying & Tracking Impactful Media Contacts
New techniques to identify, track and engage key influencers for your brand. Traditional advertising is becoming less and less effective people simply don’t trust information coming directly from brands as much as they do information from third party influencers. Influencers can be anyone who has an engaged following relevant to your brand. They might be bloggers, celebrities, or even your own customers.
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Senior Vice President, Product and Development - TrendKite
David has over 20 years of experience in product development and is passionate about building high-performing products & growing highly efficient development teams. In his capacity as SVP of Product and Development at TrendKite, David leads a team focused on delivering an innovative, best-in-class analytics product. The Product Delivery team is focused on rapid delivery of high-impact functionality to enable data-driven decision making.
Director of Demand Generation - TrendKite
David Cardiel is a Demand Marketing Strategist that’s spent two decades working in PR and marketing for multimillion dollar brands and startups developing creative growth strategies and communications plans to help organizations jump starting new opportunities. David is currently the Director of Demand Generation at TrendKite where he leads a high-performing marketing team in the development and execution of ABM strategies to exceed inbound lead goals. David holds a BAA in Marketing from Texas Tech University and he’s worked and led marketing teams for companies including Blackbaud, National Instruments, Hoover’s and Silicon Labs. David keeps busy coaching little league volunteering as a leader with the Boy Scouts of America.