Influencing Through Earned Media
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In the Chief Marketing Officer's world of earned, owned and paid media - where does the comms team and their Earned Media Management (EMM) strategy truly fit in? More importantly, how can communicators gain greater visibility of the impact of their EMM efforts?
Join Cision for a one-hour panel discussion with guest speaker, Forrester Research Vice President and Principal Analyst, Joanna O'Connell, to learn more about the impact of positive earned media on brand perception and customer loyalty.
The panel Will Discuss:
The findings of Forrester's 2018 survey of US marketing decision makers, including the importance of comms teams as key marketing players
- How technology is helping to align earned, owned and paid media and demonstrate the impact on the bottom line
- How data-driven approaches to earned media management have allowed communicators at brands of all sizes to better integrate with overall marketing strategy - and garner the executive visibility within the organization that they deserve