The Dark Data of PR: Measuring Your Web Traffic
Traditionally web traffic generated by PR has slipped through the reporting cracks- not anymore. Welcome to the next generation of PR attribution.
Dive into learning how to finally claim credit for all the website visits your mentions drive, regardless of backlinks.
- Web Analytics: The downfall of media mention attribution
- Beyond Backlinks: Measuring the non-linear conversion journey
- Reviving Reporting: A framework to show PR's true influence
Join us in an interactive discussion and walk away knowing how to showcase the full impact of your earned media.
Want to measure website traffic driven by your media mentions even if they don't have a backlink? Check out PR Attribution from TrendKite.
Watch the Webinar
Owner & Marketing Consultant - Inboundist Consulting
Chris is a technology marketer with over 15 years of industry experience. He's been a founder of many startups & companies, and now owns his own marketing consulting business, Inboundist Consulting. From inbound marketing, to demand gen, to content strategy, to growth marketing; his expertise in the B2B market is stellar. His professional motto is "it's only marketing" because he has yet too find himself in a life or death marketing situation.
Director of Demand Generation - TrendKite
David Cardiel is a Demand Marketing Strategist that’s spent two decades working in PR and marketing for multimillion dollar brands and startups developing creative growth strategies and communications plans to jumpstart new opportunities. David is currently the Director of Demand Gen at TrendKite where he leads a high-performing marketing team in the development and execution of ABM strategies to exceed inbound lead goals. He holds a BAA in Marketing from Texas Tech & he’s led marketing teams for companies including Blackbaud, National Instruments, Hoover’s and Silicon Labs. David keeps busy coaching little league & volunteering as a leader with the Boy Scouts of America.